Chamberlain is launching a completely revamped line of garage door openers in 2021. With the product roll-out comes opportunity to improve the marketing communications for our retail partner websites–driving higher engagement with homeowners. This document for HomeDepot.com defines how to articulate physical features and consumer benefits via storytelling to assure all content is created to brand standards now and into the future.

Project Overview:

James Hardie®, the recognized leader in fiber cement siding, takes the quality of their product– and its install–seriously. When a customer has an issue, James Hardie is quick on the scene.

Until recently, James Hardie Field Investigators struggled to properly document varying claims. To provide flexibility and ease for their Investigators, James Hardie built a custom iOS app that enables photo capture, claim documentation and submission–all onsite. The app even includes an “offline mode” which allows Inspectors in remote areas (with weak cellular reception) to submit claims at any time and syncs the reports when service is regained.

Contributions:

Branding, Visual Design, Interaction Design

Project Overview:

Makey Makey was originally funded through a Kickstarter campaign that raised more than $500,000. After introducing the product in 2012, JoyLabz had great success selling the product online to those in the “maker” culture—a technology-based extension of the DIY culture.

In spring 2014, JoyLabz sought to bring its product to retail. But when the team was ready to take the product to the mass market, they had difficulty selling Makey Makey into big box or specialty stores. Buyers were confused by what the product was and what it did. And with a $50 to $60 price point, buyers and consumers alike had a hard time justifying the purchase. Makey Makey needed a complete branding and packaging overhaul to transform this maker movement hero into a mainstream, big box phenomenon.

Contributions:

Stakeholder Interviews, Competitive Landscape Discovery and Analysis, Branding, Lead Designer, Production, Value Engineering, Material Selection

Project Overview:

As the feature of a major agency presentation with McDonald’s, I was assigned as the creative lead for the exciting NFL Fantasy Football campaign and iOS app.  Similar to the format for other popular campaigns like ‘Peel and Play’ Monopoly, McDonald’s envisioned distributing unique NFL player peel-away cards on the packaging of select premium products. Each card included a current NFL player and a chance to win millions in prizes. The concept is simple and endlessly scalable; the execution beautiful. Just collect the cards, assemble a roster, watch...and win!

Contributions:

Branding, Visual Design

Project Overview:

FN Herstal, the largest small arms manufacturer in the world, is renowned for developing military firearms–including the modular FN SCAR® rifles adopted by the U.S. Special Forces Command (USSOCOM). FN, however, was a brand that few American consumers knew; and those who did had a hard time justifying the company's high-priced products and ammunition.

Tasked to increase brand awareness, social interaction and commercial sales, every aspect of the consumer experience was re-envisioned including print and digital advertising, trade and environmental signage, firearm and accessory packaging, social and dealer promotions. 

Contributions:

Stakeholder Interviews, Competitive Landscape Discovery and Analysis, Strategy, Branding, Visual Design, Production, Project + Account Management

Project Overview:

Fueled by the overwhelming success of the original Makey Makey® [Classic], inventor Jay Silver and his JoyLabz team set out to invent a product that inspired the same type of creativity but allowed more mobility to consumers. 

Given past successes and a friendly partnership, JoyLabz sought opinion and expertise to design the GO–from form and function. Similar to the Classic, the consumer packaging also required an imaginative and fun shelf presence that store buyers had to have and shoppers couldn't leave behind. 

Contributions:

Stakeholder Interviews, Product Design, Competitive Landscape Discovery and Analysis, Branding, Lead Designer, Production, Value Engineering, Material Selection

Project Overview:

Rubicon Global is a tech start-up that’s reinventing one of the world’s most lucrative industries—waste management. Rubicon’s app technology has enabled the organization to build a network of independent haulers around the country–providing waste and recycling service that is more efficient, less expensive and more environmentally responsible than the service provided by mainstream providers. In every sense, Rubicon truly is changing the rules in waste and recycling.

As with any start-up, however, Rubicon also had growing pains. They had no brand…and it’s hard to get organizations to care about their trash. From a customer mindset, I was tasked to reinvent the brand from content strategy and visual design and ultimately deliver a website that educates, inspires and captures new leads and grow the business. 

Contributions:

Digital Branding and Standards, Digital Strategy (Content Audit, Stakeholder Interviews, Landscape Analysis, Content Strategy), Mobile-Responsive User Interface Design, Visual Design, Brand Photography Essence and Art Direction, Social Support

Project Overview:

One of the richest, most historic digital asset libraries ever lacked a digital asset management (DAM) platform that could keep up with technology and provide a seamless user experience. The H-D DAM platform, designed and built from the ground up, provides unlimited options for digital asset management and delivery to users across North America.

Contributions:

Stakeholder Interviews, UI/UX, Visual Design

Project Overview:

South Bend Woodworks specializes in crafting heirloom-quality hardwood products in South Bend, Indiana. Of course they do! The shop's initial offering was children's toys but recent collegiate licenses changed the game. Owner Mike LIndburg suddenly had the freedom to create exceptional wooden memorabilia that appealed to college sports' most exceptional fans. South Bend Woodworks needed to transform their brand positioning and online presence to showcase the premium collegiate products that are ultimately propelling the business forward. 

Contributions:

Brand Strategy, Digital Strategy (Content Audit, Stakeholder Interviews, Landscape Analysis), Branding, Mobile-Responsive User Interface Design, Visual Design, Online Consumer Communications, Product Catalog Photography Creative Direction

Project Overview:

FitPro West is a growing, member-focused fitness facility in Chicago’s West Loop. Owner Carsten Beckmann wanted to build excitement with his customers and personal trainers while also developing a brand voice that complemented his can-do attitude. The result is an ongoing series of typographic premium branded goods brimming with aspiration and swagger. Additionally, a prominent FitProWest hashtag adorns each item to aid in triggering social activation and consumer reach. 

Contributions:

Branding, Visual Design

Project Overview:

Hide&Seek Pals, which hit the retail shelves of major retailers Target and Wal-Mart over five years ago, was an instant hit with consumers. Knowing elite retailers are constantly evaluating and evolving their product planograms, the team at RnR Games decided it was time to give the plush Pals a branding and packaging makeover that is as approachable as the fluffy faces within the boxes and in-stride with current design trends and buyer demands.

Contributions:

Stakeholder Interviews, Competitive Landscape Discovery and Analysis, Branding, Visual Design, Production