I am a branding designer and director that believes in the power of analysis and design to help brands succeed. By intensifying and celebrating what makes brands unique, I help them get noticed and chosen.
I’ve spent the past thirteen years helping brands become more relevant by transforming their personalities into visual languages and creating memorable customer experiences. I believe that brands with real personality are easier to notice, simpler to choose and more enjoyable to interact with. Brands with real personality know who they are and are able to command a premium price, and therefore, brands with real personality are the brands that succeed.
Throughout my career, I’ve been fortunate enough to collaborate with a range of successful brands such as Harley-Davidson, McDonald’s, InterContinental Hotels, Sharpie and James Hardie to electric newcomers like JoyLabz™–the masterminds behind the Kickstarter sensation Makey Makey®. My approach with each brand is to identify its inner sense of purpose and personality and articulate those attributes with flare, authenticity and integrity. These are the qualities consumers seek in a brand and leave them wanting more.
Emphasis: Strategy, Branding, Print + Digital Design, Consumer Packaged Goods, Account + Project Management, Leadership
Robert Ator
Creative Director + Designer
Chicago, IL
robertsator@gmail.com