Project Overview:

FitPro West is a growing, member-focused fitness facility in Chicago’s West Loop. Owner Carsten Beckmann wanted to build excitement with his customers and personal trainers while also developing a brand voice that complemented his can-do attitude. The result is an ongoing series of typographic premium branded goods brimming with aspiration and swagger. Additionally, a prominent FitProWest hashtag adorns each item to aid in triggering social activation and consumer reach. 

Contributions:

Branding, Visual Design