Project Overview:

FN Herstal, the largest small arms manufacturer in the world, is renowned for developing military firearms–including the modular FN SCAR® rifles adopted by the U.S. Special Forces Command (USSOCOM). FN, however, was a brand that few American consumers knew; and those who did had a hard time justifying the company's high-priced products and ammunition.

Tasked to increase brand awareness, social interaction and commercial sales, every aspect of the consumer experience was re-envisioned including print and digital advertising, trade and environmental signage, firearm and accessory packaging, social and dealer promotions. 

Contributions:

Stakeholder Interviews, Competitive Landscape Discovery and Analysis, Strategy, Branding, Visual Design, Production, Project + Account Management