Project Overview:

Hide&Seek Pals, which hit the retail shelves of major retailers Target and Wal-Mart over five years ago, was an instant hit with consumers. Knowing elite retailers are constantly evaluating and evolving their product planograms, the team at RnR Games decided it was time to give the plush Pals a branding and packaging makeover that is as approachable as the fluffy faces within the boxes and in-stride with current design trends and buyer demands.

Contributions:

Stakeholder Interviews, Competitive Landscape Discovery and Analysis, Branding, Visual Design, Production