Project Overview:

Makey Makey was originally funded through a Kickstarter campaign that raised more than $500,000. After introducing the product in 2012, JoyLabz had great success selling the product online to those in the “maker” culture—a technology-based extension of the DIY culture.

In spring 2014, JoyLabz sought to bring its product to retail. But when the team was ready to take the product to the mass market, they had difficulty selling Makey Makey into big box or specialty stores. Buyers were confused by what the product was and what it did. And with a $50 to $60 price point, buyers and consumers alike had a hard time justifying the purchase. Makey Makey needed a complete branding and packaging overhaul to transform this maker movement hero into a mainstream, big box phenomenon.

Contributions:

Stakeholder Interviews, Competitive Landscape Discovery and Analysis, Branding, Lead Designer, Production, Value Engineering, Material Selection