Project Overview:

Fueled by the overwhelming success of the original Makey Makey® [Classic], inventor Jay Silver and his JoyLabz team set out to invent a product that inspired the same type of creativity but allowed more mobility to consumers. 

Given past successes and a friendly partnership, JoyLabz sought opinion and expertise to design the GO–from form and function. Similar to the Classic, the consumer packaging also required an imaginative and fun shelf presence that store buyers had to have and shoppers couldn't leave behind. 

Contributions:

Stakeholder Interviews, Product Design, Competitive Landscape Discovery and Analysis, Branding, Lead Designer, Production, Value Engineering, Material Selection