Project Overview:

As the feature of a major agency presentation with McDonald’s, I was assigned as the creative lead for the exciting NFL Fantasy Football campaign and iOS app.  Similar to the format for other popular campaigns like ‘Peel and Play’ Monopoly, McDonald’s envisioned distributing unique NFL player peel-away cards on the packaging of select premium products. Each card included a current NFL player and a chance to win millions in prizes. The concept is simple and endlessly scalable; the execution beautiful. Just collect the cards, assemble a roster, watch...and win!

Contributions:

Branding, Visual Design