Project Overview:

Rubicon Global is a tech start-up that’s reinventing one of the world’s most lucrative industries—waste management. Rubicon’s app technology has enabled the organization to build a network of independent haulers around the country–providing waste and recycling service that is more efficient, less expensive and more environmentally responsible than the service provided by mainstream providers. In every sense, Rubicon truly is changing the rules in waste and recycling.

As with any start-up, however, Rubicon also had growing pains. They had no brand…and it’s hard to get organizations to care about their trash. From a customer mindset, I was tasked to reinvent the brand from content strategy and visual design and ultimately deliver a website that educates, inspires and captures new leads and grow the business. 

Contributions:

Digital Branding and Standards, Digital Strategy (Content Audit, Stakeholder Interviews, Landscape Analysis, Content Strategy), Mobile-Responsive User Interface Design, Visual Design, Brand Photography Essence and Art Direction, Social Support