Project Overview:

South Bend Woodworks specializes in crafting heirloom-quality hardwood products in South Bend, Indiana. Of course they do! The shop's initial offering was children's toys but recent collegiate licenses changed the game. Owner Mike LIndburg suddenly had the freedom to create exceptional wooden memorabilia that appealed to college sports' most exceptional fans. South Bend Woodworks needed to transform their brand positioning and online presence to showcase the premium collegiate products that are ultimately propelling the business forward. 

Contributions:

Brand Strategy, Digital Strategy (Content Audit, Stakeholder Interviews, Landscape Analysis), Branding, Mobile-Responsive User Interface Design, Visual Design, Online Consumer Communications, Product Catalog Photography Creative Direction